How to Make Your Travel Business Bucketlistable

When we think of a bucket list it usually contains trips to distant lands or once-in-a-lifetime experiences that you want to do before you “kick the bucket”. It is possible to create a business and life that other people look at and declare I must go there and do that before I die. In my new webinar Create a Bucketlistable

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Pivot Your Business – #ShowUpShowOff

It is time to silence that voice in your head saying now is not the time. It is the right time and the time demands you do something different. Your income and relevance is drying up faster than a five-dollar nail polish and you need to find a solution. If this were any old crisis, then you could go out

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#TellYourStory With Press Releases

Press releases are still very much en vogue. In the traditional sense, a press release is to give a journalist just enough information to want to call you for a more in depth story. However, in today’s world where everyone has a blog and digital media sets the trends, a press release can often get published verbatim. Herein lies the

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#TellYourStory to Improve Your School Application

A few months ago a business associate reached out to me to share her frustration. She had decided to go back to school to pursue her masters but had been unsuccessful with several of the universities she had applied to. The response was that her academics were not strong enough. I found it an odd response as she had obtained

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#TellYourStory to Attract Donors

Whether you are a small non-profit organisation or a government, stories matter. Private donors, international donors, charities, and individual contributors love stories. I remember in the early days of cable TV, late night and early morning advertising slots were filled with stories of little black children, with distended bellies and flies buzzing around. The images were disturbing but they were

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Use Stories to Connect With Your Customers

It matters not whether you have a physical storefront or a virtual one. Whether you sell a service or a product, storytelling is an important way to tell people about your business. Your first response may be, but I’m not a storyteller. I beg to differ. Remember when you were a child and you got into trouble with your mom,

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Social Media Marketing and the Caribbean Introvert

Can you imagine anything harder for a business person than marketing with all of the Caribbeanesque rules? How about all of that while being an introvert? Originally published on LinkedIn I straddle the world of the extroverted introvert as do many Caribbean people. (Let’s leave how that works for another discussion.) However, I do have quite a few friends in

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Why You Should Use the LinkedIn Blogging Feature

Are you a consultant looking for contracts or a business owner seeking new clients? Where do you look for them and how will they find you? LinkedIn continues to grow in importance in an age when it is becoming increasingly difficult to tell the real from the fake. Potential clients or employers will search to see what is in the

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Caribbeanprenuers: The True Multi-Passionate Entrepreneurs

Marie Forleo defines herself as a multi-passionate entrepreneur and if you listen to her story of how she arrived at her current position as one of the leaders in the entrepreneurship space you understand why the title fits. Her story sounds like many I have heard across the region and even my own. Caribbean people are naturally talented at many

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