Personal Branding

#TellYourStory to Attract Donors

Whether you are a small non-profit organisation or a government, stories matter. Private donors, international donors, charities, and individual contributors love stories. I remember in the early days of cable TV, late night and early morning advertising slots were filled with stories of little black children, with distended bellies and flies buzzing around. The images …

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Your Business Cards are Worthless if You Don\’t Do These Three Things

I have actually told clients don\’t bother with the business cards. It may seem as the thing to get if you are serious about business, but they definitely aren\’t the first thing you need or even the second. Give people a reason to want to ask for your card and that is what I shared …

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Social Media Marketing and the Caribbean Introvert

Can you imagine anything harder for a business person than marketing with all of the Caribbeanesque rules? How about all of that while being an introvert? Originally published on LinkedIn I straddle the world of the extroverted introvert as do many Caribbean people. (Let\’s leave how that works for another discussion.) However, I do have …

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Why You Should Use the LinkedIn Blogging Feature

Are you a consultant looking for contracts or a business owner seeking new clients? Where do you look for them and how will they find you? LinkedIn continues to grow in importance in an age when it is becoming increasingly difficult to tell the real from the fake. Potential clients or employers will search to …

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Caribbeanprenuers: The True Multi-Passionate Entrepreneurs

Marie Forleo defines herself as a multi-passionate entrepreneur and if you listen to her story of how she arrived at her current position as one of the leaders in the entrepreneurship space you understand why the title fits. Her story sounds like many I have heard across the region and even my own. Caribbean people …

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Why Your Communication Strategy Failed

Write two press releases and call me in the morning. That seems to be the prescription with which many public relations and media professionals handle communication campaigns and it is so far from what is necessary to garner attention in today\’s very noisy marketplace. Here are a few reasons your communication strategy failed. Your end …

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