#TellYourStory With Press Releases

Press releases are still very much en vogue. In the traditional sense, a press release is to give a journalist just enough information to want to call you for a more in depth story. However, in today’s world where everyone has a blog and digital media sets the trends, a press release can often get published verbatim. Herein lies the

Read More »

#TellYourStory to Attract Donors

Whether you are a small non-profit organisation or a government, stories matter. Private donors, international donors, charities, and individual contributors love stories. I remember in the early days of cable TV, late night and early morning advertising slots were filled with stories of little black children, with distended bellies and flies buzzing around. The images were disturbing but they were

Read More »