How can the most visible entrepreneurs win?

The Most Visible Entrepreneurs Win, Here’s How

One of the lessons I see played out every day is that the most visible entrepreneurs win. I don’t mean the ones who are all over social media. Yes, that helps a lot. But the ones who are committed to showing up and delivering excellent service consistently. The winners are the ones who learn that if their customers can count

Read More »

Picking a Niche Increases Your Visibility

You know the phrase Jack of All Trades, Master of None? That’s not who you want to be this year and from here on forward. In the Caribbean, we believe that because our populations are small we need to cram as many things as possible into our services. When you do that, there is no way to separate you from

Read More »

Shine!

You may have noticed more activity online and suddenly everyone is live streaming and planning virtual events and you are still silent and unsure of whether there is room for you. There is. I believe that we are each called to reach a certain group of people or an individual. For me, I choose to bring it down to an

Read More »

Mask Off #ShowUpShowOff

Montserrat and masquerade go together. The same is true for other islands in the Caribbean who have their own version of this traditional dance. They get to wear masks and prance around and I know there are days when I wish I could do the same and come on social media. “I’m not feeling pretty, my hair isn’t done, I’ve

Read More »