You’ve only been in business a few months or maybe a few years but you have got a story worth telling.
People connect with stories and that is not limited to small children. We all love a great story, which is why magazines, news programs and the plethora of blogs online grab us daily.
What story do you tell?
Tell me the story of how you decided to start your business. What was the gap you saw in the market and how you knew you had the ability to fill it?
Have you had a satisfied customer who doesn’t mind shouting from the rooftops how you helped them solve a problem? Then get a few quotes to add substance to your tale. No need to speak dollars and cents unless it is to show how you helped them break the six-figure mark or whatever the target was they had set.
Maybe you are just getting started and so you don’t have any satisfied customer stories to pull from. Don’t despair. Look and listen.
Around you are the stories of life happening. How does your company offer a solution to a problem that a government or financial institution is facing? Do you have alternative and non-traditional strategies to solve an age-old problem? Use these as the basis to show how your company has the answer.
Share these stories on your company website, social media or in a press release to your local and regional media.
Need help crafting your stories? Then drop me an email at firstname.lastname@example.org.