Instagram is one of the fastest growing social platforms, but do you know how to use it?
While many like to use it as it’s less crowded than Facebook to share photos with friends, if you plan to use it for business then you have to know how to use it correctly.
Instagram is a mobile app for sharing photos around common themes. You use hashtags aka the number or pound sign (#) to tag your images so others can find them.
If you have a brand or offer a service then your images need to be seen by people who could be your next client. How will they find you? You must know what hashtags they use commonly and are interested in.
Let’s take an easy one like travel.
While you can fill the status with “having lots of fun in Antigua”. If you are trying to promote your travel agency, hotel or some other travel-related venture , maybe even luggage then you need to include hashtags such as #Caribbeantravel #picoftheday #instatravel #instapic, #luxury, #luggage.
Make sure Antigua is written with a hashtag in front of it like this #Antigua. Key words should be tagged every time.
Do a search for the top Instagram hashtags in general and also in your area of interest.
As you can’t include an active link in your status for people to click through to your site then you must capture their interest to encourage them to follow you and connect with your on your business platform.
Get more helpful tips on using the top social media platforms correctly in Like Follow Lead: Mastering Social Media for Small Business.
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