How Fearless Are You?

The Hidden Cost of Letting Fear Run Your Business

Every business decision has a cost. The same is true when fear is your strategy, it will cost you more than you think.

Fear Costs Clarity

Fear keeps you stuck in second-guessing. Should I launch now or later? Should I charge this or less? Fear never gives a clear answer, it only multiplies doubt.

In Live Fearless: A Christian Entrepreneur’s Guide to Life and Business, I talk about how fear whispers loudly, especially when you’re stepping into something new. It sounds like wisdom, but it’s actually confusion. And confusion is expensive.

Fear Costs Money

When fear drives you to undervalue yourself, you end up doing more work for less reward. That’s not stewardship. it’s sabotage. Instead of multiplying resources, you’re shrinking them.

I’ve been there, dropping my rates because I didn’t feel “ready.” The truth? Readiness doesn’t come from fear; it comes from walking in obedience.

Fear Costs Influence

When you play small, you don’t just hold yourself back, you withhold from the people God called you to serve. Your voice, your ideas, your solutions they’re needed. Fear silences them.

The Better Investment

Faith costs something too: trust, surrender, patience. But the return is freedom, clarity, and growth that lasts.

That’s why I wrote Live Fearless. To show entrepreneurs like you that fear isn’t free, it’s robbing you. It’s time to invest in peace, faith, and bold obedience.
👉 Pre-order here: https://amzn.to/4pgFgUz

Available in all formats September 30.

About Nerissa

I’m an author and strategist, who writes at the intersection of curiosity and strategy. Whether it’s AI, entrepreneurship, faith, culture, or the future of work, I explore what’s shaping our world to help individuals, organisations, and companies make better decisions. My goal is to turn insights into action – sparking conversations that lead to growth, innovation, and greater impact, especially in the Caribbean and wherever change is happening.

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