#TellYourStory With Press Releases

Press releases are still very much en vogue. In the traditional sense, a press release is to give a journalist just enough information to want to call you for a more in depth story. However, in today’s world where everyone has a blog and digital media sets the trends, a press release can often get published verbatim. Herein lies the

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#TellYourStory to Improve Your School Application

A few months ago a business associate reached out to me to share her frustration. She had decided to go back to school to pursue her masters but had been unsuccessful with several of the universities she had applied to. The response was that her academics were not strong enough. I found it an odd response as she had obtained

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#TellYourStory to Attract Donors

Whether you are a small non-profit organisation or a government, stories matter. Private donors, international donors, charities, and individual contributors love stories. I remember in the early days of cable TV, late night and early morning advertising slots were filled with stories of little black children, with distended bellies and flies buzzing around. The images were disturbing but they were

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