Caribbeanpreneurs are so good at winging it. I am purposely picking on us although I know people make the same mistakes globally. We love the energy from flying by the seat of our pants. How else are we going to celebrate over drinks or chat up our friends about our struggle if we are coasting through life with a plan?
Write two press releases and call me in the morning. That seems to be the prescription with which many public relations and media professionals handle communication campaigns and it is so far from what is necessary to garner attention in today’s very noisy marketplace. Here are a few reasons your communication strategy failed. Your end goal was not clear. Did
Growth in your business is a very good thing. However, it is possible to grow too quickly. This can cause you to lose your ability to serve your customers well, which puts your business at risk as they turn to someone else who can meet their needs more efficiently. Often entrepreneurs end up in that spot of more clients but