Five Time Hacks for Managing Your Social Media

In the height of the COVID-19 crisis I took an unscheduled break from Facebook. Whether my account was reported or their AI had had enough of my posts, I don’t know. However, it reinforced some very valuable lessons about the power of social and why balance is so important to personal and business success. Since joining the platform in 2008,

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Where Do I Post My Content?

The first thing I want to remind you is that social media must serve you as well as your customers. The intention should be to use it as you would a microphone to amplify your voice, introduce your ideas and get people to come to your virtual or physical space to execute a transaction with you. There are two schools

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Are You Posting for Love or Likes?

On a recent webinar a participant expressed concern that her content was not getting as much engagement as pre-crisis although she had adopted a less salesly approach. After offering some suggestions and encouragement to keep posting I said “remember Chronixx said to Do it for the Love not the Likes”. Everyone seemed to think it was a tweetable and it

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What Are You Overlooking? #ShowUpShowOff

Late last year I shared with you about losing quite a few mango and coconut trees in my yard and the new view it opened up once I could get past the loss of what had always been there. Yesterday as I looked out my kitchen window I noticed a small tree at the furthest corner of the yard. It

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Using Facebook to Minister to Your Church Community

Last week I made a statement on my personal profile that this would be a great time for churches to go online to minister. Immediately friends, especially the ones in North America, shared how their church already use social media and the internet to serve in little or big ways. However, there are many churches across the Caribbean and even

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Social Media Marketing and the Caribbean Introvert

Can you imagine anything harder for a business person than marketing with all of the Caribbeanesque rules? How about all of that while being an introvert? Originally published on LinkedIn I straddle the world of the extroverted introvert as do many Caribbean people. (Let’s leave how that works for another discussion.) However, I do have quite a few friends in

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Why Caribbean Parents Aren't Raising the Next Mark Zuckerberg

It’s 2017 and I swear babies come out of the womb knowing how to handle a smartphone and hack your encrypted iPad. Can’t figure out how to use filters on Instagram or add a doggy face to Snapchat? Ask a five-year-old. How are we preparing our children to not only manipulate someone else’s creation but develop their own? Here are

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Nicole Dennis-Benn on Using Social to Promote Your Book

The planets aligned for me to be in Trinidad & Tobago to get a taste of the 2017 Bocas Literary Festival. I attended day one then caught the rest of it through Facebook Live and by following the hashtag on Instagram and Twitter. First-time author and New York Times bestseller Nicole Dennis-Benn was one of the presenters in a workshop

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In Today's Antigua Observer

Wednesday morning’s radio interview on Observer Radio is a featured story in Thursday’s paper. The discussion centred around the use of cell phones by employees in the workplace. My position is that it’s not necessarily a bad thing but one that needs to be managed. Take a read and let me know your views on this. Very thankful for the

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How Arrow, the Soca King’s Death Changed Social Media for Me

I’d seen him on a few occasions since returning to live on Montserrat in 2009. His store was a necessity for any mother hoping to stretch dollars to take care of growing children at the start of a new school year. In late January of 2010 we bumped into each other as he waited by the door of the Cultural

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