Follow Up Despite the No

Did a potential client say NO three months ago or a year ago? How about you check in with them and see how you can assist them now? Sometimes people aren’t ready when we make the initial offer but I bet they’ve been watching you. Check in with them and see if they are ready to do business? Maybe you

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Why Your Communication Strategy Failed

Write two press releases and call me in the morning. That seems to be the prescription with which many public relations and media professionals handle communication campaigns and it is so far from what is necessary to garner attention in today’s very noisy marketplace. Here are a few reasons your communication strategy failed. Your end goal was not clear. Did

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