Five Marketing Strategies for Montserratian Businesses to Adopt in 2021

Discover Montserrat Editor and Business Strategist Nerissa Golden shares five things that local businesses should do to improve their marketing and increase revenue in 2021. If I asked you to tell me one ad you remember hearing on the local radio station what would it be? For me, it would be the Ashok Supermarket spot done by calypsonian/songwriter and radio

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In Plain Sight Tackles Human Trafficking in the Caribbean

In Plain Sight is a departure from book one in the Return to Love series but how else could I tell Dane’s story without making sure he got to put all of his special forces and police training to good use. I also tackle a very serious topic in the book. Human trafficking is not something that is happening to

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Nerissa Releases First Romance Novel

Love’s Sweet Joy, the first novel by author and media strategist Nerissa Golden has been released. Set on Montserrat, the 240-page book is the first in the Return to Love series, which chronicles the journey of four female entrepreneurs, who find love as they make their contributions to redeveloping the island. “I’ve wanted to explore this genre for a long time.

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Love's Sweet Joy: The Back Story

Where do I begin? I’m thankful this novel is finally available to the world. Love’s Sweet Joy is the first in the Return to Love series about some savvy business women finding love Caribbean style. The idea for the series came from an old Facebook post made eons ago about the need for more men on Montserrat, where I live. I

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How Many Customers Does Your Business Really Need?

No one is buying? The market’s just not big enough. Our population is too small. All of these are comments I hear regularly from business owners and people considering starting a business on Montserrat. While there is truth to all of the above statements, often we generalize and take on other people’s assumptions without testing them for ourselves. Consider no

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