Rum and Chocolate: How to Evolve your Brand

I’m not a rum drinker but I got excited a few weekends ago going through the departure lounge at V.C. Bird International Airport in Antigua. There on the shelf before me was English Harbour Rum Chocolates. I may not drink rum but I love chocolate. Why was this exciting? Because it was a perfect example of how you can take

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This Ad has me thinking about the power of words and images

The slogan I’ve used for goldenmedia for many years has been words…images…life. Today I came across this ad in my Facebook news feed for a South African scotch called Bells. Never heard of it before and I don’t even drink scotch but the ad had me and a few friends teary eyed. Its not a hard sell ad at all

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Tell Your Story: Writing a Compelling Job Letter

You don’t need to begin with Once Upon a Time but you do need to find engaging ways to tell the story of your area of expertise. If you are applying for a new post which you may not have qualifications in, telling the story of how your past experiences have prepared you for the new opportunity is very important.

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What's Your Brand Story?

You’ve only been in business a few months or maybe a few years but you have got a story worth telling. People connect with stories and that is not limited to small children. We all love a great story, which is why magazines, news programs and the plethora of blogs online grab us daily. What story do you tell? Tell

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Good Service Counts

Even if you are the only company doing what you do where you are doing it, don’t take it for granted. Your customers have options to use your service or do without it, even if there are no other choices at the moment. I’m not one for ranting online but I had to take to twitter today as I couldn’t

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Small Hoteliers Need to Get on Trip Advisor says Media Consultant

BAKER HILL, Montserrat – Small hoteliers, villa and bed and breakfast owners on Montserrat are being encouraged to get on the social media platform Trip Advisor. During last Thursday’s Social Media session with media strategist Nerissa Golden, the more than 20 property owners gathered at the Grand View Bed & Breakfast were given information on the various social platforms available

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