How to Make Your Travel Business Bucketlistable

When we think of a bucket list it usually contains trips to distant lands or once-in-a-lifetime experiences that you want to do before you “kick the bucket”. It is possible to create a business and life that other people look at and declare I must go there and do that before I die. In my new webinar Create a Bucketlistable

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Five Marketing Strategies for Montserratian Businesses to Adopt in 2021

Discover Montserrat Editor and Business Strategist Nerissa Golden shares five things that local businesses should do to improve their marketing and increase revenue in 2021. If I asked you to tell me one ad you remember hearing on the local radio station what would it be? For me, it would be the Ashok Supermarket spot done by calypsonian/songwriter and radio

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Social Media Marketing and the Caribbean Introvert

Can you imagine anything harder for a business person than marketing with all of the Caribbeanesque rules? How about all of that while being an introvert? Originally published on LinkedIn I straddle the world of the extroverted introvert as do many Caribbean people. (Let’s leave how that works for another discussion.) However, I do have quite a few friends in

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Why Your Communication Strategy Failed

Write two press releases and call me in the morning. That seems to be the prescription with which many public relations and media professionals handle communication campaigns and it is so far from what is necessary to garner attention in today’s very noisy marketplace. Here are a few reasons your communication strategy failed. Your end goal was not clear. Did

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Nicole Dennis-Benn on Using Social to Promote Your Book

The planets aligned for me to be in Trinidad & Tobago to get a taste of the 2017 Bocas Literary Festival. I attended day one then caught the rest of it through Facebook Live and by following the hashtag on Instagram and Twitter. First-time author and New York Times bestseller Nicole Dennis-Benn was one of the presenters in a workshop

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Monetise Your Blog

When I first got online I was happy to be there and in a space where I could potentially reach so many people. However, it was always foremost in my mind that there needed to be a way to pay my annual domain name and hosting fees. Thankfully I had a generous friend and tech guru who let me use his

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Featured in Liat's Zing Magazine

So pleased to contribute to this feature on the Caribbean film industry which is available in the LIAT airline’s 60th anniversary special in ZING Magazine. The region’s film industry is growing but there is far to go. Take a read here… http://www.zingmag.net/index.php/Current-Features/The-reel-thing.html   Nerissa Golden is Media Strategist and Business Coach who helps her clients accelerate their business growth by

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Using Hashtags on Instagram is Must for Business

Instagram is one of the fastest growing social platforms, but do you know how to use it? While many like to use it as it’s less crowded than Facebook to share photos with friends, if you plan to use it for business then you have to know how to use it correctly. Instagram is a mobile app for sharing photos

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