marketing

Five Marketing Strategies for Montserratian Businesses to Adopt in 2021

Discover Montserrat Editor and Business Strategist Nerissa Golden shares five things that local businesses should do to improve their marketing and increase revenue in 2021. If I asked you to tell me one ad you remember hearing on the local radio station what would it be? For me, it would be the Ashok Supermarket spot …

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Your Business Cards are Worthless if You Don\’t Do These Three Things

I have actually told clients don\’t bother with the business cards. It may seem as the thing to get if you are serious about business, but they definitely aren\’t the first thing you need or even the second. Give people a reason to want to ask for your card and that is what I shared …

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Social Media Marketing and the Caribbean Introvert

Can you imagine anything harder for a business person than marketing with all of the Caribbeanesque rules? How about all of that while being an introvert? Originally published on LinkedIn I straddle the world of the extroverted introvert as do many Caribbean people. (Let\’s leave how that works for another discussion.) However, I do have …

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Why Your Communication Strategy Failed

Write two press releases and call me in the morning. That seems to be the prescription with which many public relations and media professionals handle communication campaigns and it is so far from what is necessary to garner attention in today\’s very noisy marketplace. Here are a few reasons your communication strategy failed. Your end …

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Nicole Dennis-Benn on Using Social to Promote Your Book

The planets aligned for me to be in Trinidad & Tobago to get a taste of the 2017 Bocas Literary Festival. I attended day one then caught the rest of it through Facebook Live and by following the hashtag on Instagram and Twitter. First-time author and New York Times bestseller Nicole Dennis-Benn was one of …

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