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How to Pick a Niche: Follow Your Joy

Follow your joy! How is that for a business strategy? It goes against lots of the ways people decide on what business to get into. However, for intuitive leaders, this is exactly how you need to decide what business to get into. A participant in my #BeVisibleChallenge expressed her inability to narrow things down and refine her niche. She listed

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Picking a Niche Increases Your Visibility

You know the phrase Jack of All Trades, Master of None? That’s not who you want to be this year and from here on forward. In the Caribbean, we believe that because our populations are small we need to cram as many things as possible into our services. When you do that, there is no way to separate you from

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