Overcome Imposter Syndrome in Your Writing

Despite the fact that for as long as I have known myself, I knew I wanted to be a writer, I battled with Imposter Syndrome when I began sharing my work. It is the overwhelming feeling that you don’t deserve your success and you’re not as intelligent, creative or talented as you may seem to others. You feel like a

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What it Takes to Win at Anything

I got up this morning thinking about today’s mini book and what it takes to win. The answer, as usual, came into my spirit swiftly. What ever you are thinking, do ten times more of it. Immediately Grant Cardone’s 10X Rule came to mind. It is worth a read a time or two to help you make the shift to

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Which Comes First – Your Content or Your Audience?

Did we know we would need a piece of plastic in our hand that would be a phone, music studio, a film camera, a business center and a university? No we didn’t. So to put the pressure on others to decide what you will produce is unfair. Henry Ford of the Ford Motor Company was credited as saying that if

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Where Do I Post My Content?

The first thing I want to remind you is that social media must serve you as well as your customers. The intention should be to use it as you would a microphone to amplify your voice, introduce your ideas and get people to come to your virtual or physical space to execute a transaction with you. There are two schools

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Treat Your Blog Like a Business

Whether you are blogging for fun or business, it cost you something to manage a blog. Your two most precious commodities that you are using to make the blog a success are your time and creativity and they both have immense value. An additional investment is your money, if you have chosen to purchase a domain and pay hosting fees,

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How To Start Your Blog

In the latter part of 2000 when I began blogging, I had a simple need to share my ideas and knowledge of business as I was learning it. There wasn’t much information from the Caribbean perspective on how to set up a business, the mindset you needed to have, managing your emotions and challenges in our small economies. Since I’d

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Start Where You Are and With What You Have

My first online communication as an entrepreneur was through an email newsletter. There was no fancy template, just my basic email set up that went out to about 15 friends. I had no way of knowing who opened it unless they hit reply. I did this for quite a few months before a developer friend suggested I get a website

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School is in at Naji on Teachable

After Beta testing the digital courses in 2018, the first two are now live on the teachable.com platform. Once you log in and purchase, you have access to the courses for life. How cool is that? This means any updates I make to them you will be able to get that knowledge at no additional cost. The Blogging Basics takes

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#BloggingForBusiness is in Session

YEAH ME! I launched my first online course this week. Blogging for Business is on. If you still want to join us, you can. I don’t do any live sessions, as in you’ve got to log on at 6PM to join me for class. Lessons go directly to your inbox. You login and follow the material set out for the

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Use Stories to Connect With Your Customers

It matters not whether you have a physical storefront or a virtual one. Whether you sell a service or a product, storytelling is an important way to tell people about your business. Your first response may be, but I’m not a storyteller. I beg to differ. Remember when you were a child and you got into trouble with your mom,

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