
Defining the Market: Who Is Montserrat Really For?
Montserrat is a destination with high entry costs and an undefined market identity. This is a dangerous combination. Without clarity

Montserrat is a destination with high entry costs and an undefined market identity. This is a dangerous combination. Without clarity

Once, it was land. Then it was oil. Now, it’s

Before check-in desks got replaced by kiosks, before room service

Before the proliferation of AI, Jack Ma of Alibaba* said

Read that again and again. You can change your mind



What if I told you that artificial intelligence sometimes makes

One of the reasons I am passionate about entrepreneurship is