Why You Need a Business Continuity Plan Now

Do you know what business continuity planning is and do you have a plan for your business? Before 2012, I had never heard the term business continuity. Not good for someone who works with entrepreneurs to help them start and grow businesses. If you were writing a business plan, there is a section on risks and usually it is filled

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Why Your Communication Strategy Failed

Write two press releases and call me in the morning. That seems to be the prescription with which many public relations and media professionals handle communication campaigns and it is so far from what is necessary to garner attention in today’s very noisy marketplace. Here are a few reasons your communication strategy failed. Your end goal was not clear. Did

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