Digital Data for Caribbean online habits

Doing Business Online in the Caribbean in 2021

Doing business online in the Caribbean in 2021 and beyond is no longer optional for the region. The new Global Digital Insights report, produced by DataReportal in collaboration with We are Social and HootSuite, puts figures to the experience which was 2020. The pandemic forced everyone indoors and online and this manifested in increased social connections, online spending, streaming more

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Why You Need a Business Continuity Plan Now

Do you know what business continuity planning is and do you have a plan for your business? Before 2012, I had never heard the term business continuity. Not good for someone who works with entrepreneurs to help them start and grow businesses. If you were writing a business plan, there is a section on risks and usually it is filled

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How to Get More Media Coverage and Exposure for Your Caribbean-Based Business

Recently, I watched a video on LinkedIn by Jason Feifer, Editor-in-Chief at Entrepreneur Magazine on how to get press for your business.  He said you should “approach a journalist the same way you’d approach a customer, investor, or potential partner. You have to understand what they are looking for first, so you can deliver it.” He goes on to share

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Montserrat – The Perfect Post COVID-19 Getaway

The slowdown in activity has provided more time to read and listen to discussions about what next for the Caribbean tourism sector. All agree it will be a long and arduous process to get travel numbers back up. However, whether it is a quick or slow recovery, things won’t return to the way they were and for businesses who rely

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Using Facebook to Minister to Your Church Community

Last week I made a statement on my personal profile that this would be a great time for churches to go online to minister. Immediately friends, especially the ones in North America, shared how their church already use social media and the internet to serve in little or big ways. However, there are many churches across the Caribbean and even

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Social Media Marketing and the Caribbean Introvert

Can you imagine anything harder for a business person than marketing with all of the Caribbeanesque rules? How about all of that while being an introvert? Originally published on LinkedIn I straddle the world of the extroverted introvert as do many Caribbean people. (Let’s leave how that works for another discussion.) However, I do have quite a few friends in

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Why You Should Use the LinkedIn Blogging Feature

Are you a consultant looking for contracts or a business owner seeking new clients? Where do you look for them and how will they find you? LinkedIn continues to grow in importance in an age when it is becoming increasingly difficult to tell the real from the fake. Potential clients or employers will search to see what is in the

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Why Your Communication Strategy Failed

Write two press releases and call me in the morning. That seems to be the prescription with which many public relations and media professionals handle communication campaigns and it is so far from what is necessary to garner attention in today’s very noisy marketplace. Here are a few reasons your communication strategy failed. Your end goal was not clear. Did

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