Media Strategy

Doing Business Online in the Caribbean in 2021

Doing business online in the Caribbean in 2021 and beyond is no longer optional for the region. The new Global Digital Insights report, produced by DataReportal in collaboration with We are Social and HootSuite, puts figures to the experience which was 2020. The pandemic forced everyone indoors and online and this manifested in increased social …

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How to Get More Media Coverage and Exposure for Your Caribbean-Based Business

Recently, I watched a video on LinkedIn by Jason Feifer, Editor-in-Chief at Entrepreneur Magazine on how to get press for your business.  He said you should \”approach a journalist the same way you\’d approach a customer, investor, or potential partner. You have to understand what they are looking for first, so you can deliver it.\” …

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Using Facebook to Minister to Your Church Community

Last week I made a statement on my personal profile that this would be a great time for churches to go online to minister. Immediately friends, especially the ones in North America, shared how their church already use social media and the internet to serve in little or big ways. However, there are many churches …

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Your Business Cards are Worthless if You Don\’t Do These Three Things

I have actually told clients don\’t bother with the business cards. It may seem as the thing to get if you are serious about business, but they definitely aren\’t the first thing you need or even the second. Give people a reason to want to ask for your card and that is what I shared …

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Social Media Marketing and the Caribbean Introvert

Can you imagine anything harder for a business person than marketing with all of the Caribbeanesque rules? How about all of that while being an introvert? Originally published on LinkedIn I straddle the world of the extroverted introvert as do many Caribbean people. (Let\’s leave how that works for another discussion.) However, I do have …

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Why You Should Use the LinkedIn Blogging Feature

Are you a consultant looking for contracts or a business owner seeking new clients? Where do you look for them and how will they find you? LinkedIn continues to grow in importance in an age when it is becoming increasingly difficult to tell the real from the fake. Potential clients or employers will search to …

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Why Your Communication Strategy Failed

Write two press releases and call me in the morning. That seems to be the prescription with which many public relations and media professionals handle communication campaigns and it is so far from what is necessary to garner attention in today\’s very noisy marketplace. Here are a few reasons your communication strategy failed. Your end …

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