Is Content Creation a Challenge?

Aging myself here but do you remember the Dunkin’ Donuts commercial “Time to make the donuts?” You would see a sleepy baker head out of his house twice a day mumbling that it was time to make the donuts. Day and night, snow or rain, Fred the Baker had to make those donuts. Social media can feel like that. One

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15 Ways to Leverage Your Webinar Content

Every where I turn online someone is hosting a webinar or live video chat. That’s a lot of great content packed into a 10-minute or hour-long experience and it doesn’t have to disappear once your event is over. You can leverage your webinar content to produce at minimum 15 pieces of content. Keep reading to see how you can triple

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Digital Data for Caribbean online habits

Doing Business Online in the Caribbean in 2021

Doing business online in the Caribbean in 2021 and beyond is no longer optional for the region. The new Global Digital Insights report, produced by DataReportal in collaboration with We are Social and HootSuite, puts figures to the experience which was 2020. The pandemic forced everyone indoors and online and this manifested in increased social connections, online spending, streaming more

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Five Time Hacks for Managing Your Social Media

In the height of the COVID-19 crisis I took an unscheduled break from Facebook. Whether my account was reported or their AI had had enough of my posts, I don’t know. However, it reinforced some very valuable lessons about the power of social and why balance is so important to personal and business success. Since joining the platform in 2008,

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Which Comes First – Your Content or Your Audience?

Did we know we would need a piece of plastic in our hand that would be a phone, music studio, a film camera, a business center and a university? No we didn’t. So to put the pressure on others to decide what you will produce is unfair. Henry Ford of the Ford Motor Company was credited as saying that if

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Where Do I Post My Content?

The first thing I want to remind you is that social media must serve you as well as your customers. The intention should be to use it as you would a microphone to amplify your voice, introduce your ideas and get people to come to your virtual or physical space to execute a transaction with you. There are two schools

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Start Where You Are and With What You Have

My first online communication as an entrepreneur was through an email newsletter. There was no fancy template, just my basic email set up that went out to about 15 friends. I had no way of knowing who opened it unless they hit reply. I did this for quite a few months before a developer friend suggested I get a website

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Shine!

You may have noticed more activity online and suddenly everyone is live streaming and planning virtual events and you are still silent and unsure of whether there is room for you. There is. I believe that we are each called to reach a certain group of people or an individual. For me, I choose to bring it down to an

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