Overcome Imposter Syndrome in Your Writing

Despite the fact that for as long as I have known myself, I knew I wanted to be a writer, I battled with Imposter Syndrome when I began sharing my work. It is the overwhelming feeling that you don’t deserve your success and you’re not as intelligent, creative or talented as you may seem to others. You feel like a

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Which Comes First – Your Content or Your Audience?

Did we know we would need a piece of plastic in our hand that would be a phone, music studio, a film camera, a business center and a university? No we didn’t. So to put the pressure on others to decide what you will produce is unfair. Henry Ford of the Ford Motor Company was credited as saying that if

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Where Do I Post My Content?

The first thing I want to remind you is that social media must serve you as well as your customers. The intention should be to use it as you would a microphone to amplify your voice, introduce your ideas and get people to come to your virtual or physical space to execute a transaction with you. There are two schools

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Treat Your Blog Like a Business

Whether you are blogging for fun or business, it cost you something to manage a blog. Your two most precious commodities that you are using to make the blog a success are your time and creativity and they both have immense value. An additional investment is your money, if you have chosen to purchase a domain and pay hosting fees,

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How To Start Your Blog

In the latter part of 2000 when I began blogging, I had a simple need to share my ideas and knowledge of business as I was learning it. There wasn’t much information from the Caribbean perspective on how to set up a business, the mindset you needed to have, managing your emotions and challenges in our small economies. Since I’d

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