Why Fear Is a Terrible Business Strategy (and What to Use Instead)

Fear has a sneaky way of looking useful in business. It shouts at you to “work harder” when sales slow down. It pushes you to “drop your price” when you doubt your worth. It fuels late nights, rushed launches, and second-guessing every decision.

For a while, it may even look like fear is working, until you realise it’s draining you dry.

Fear Looks Like Control, But It’s Not

When fear is in the driver’s seat, you may feel like you’re in control, but really you’re reacting. You’re building not from vision but from panic. That’s why businesses built on fear often look busy but rarely grow in peace or profit.

In Live Fearless: The Christian Entrepreneur’s Guide to Life and Business, I share that fear is a terrible motivator because it keeps you rehearsing worst-case scenarios. You end up creating systems designed to “protect” you rather than “position” you.

Why Peace Is Better Fuel

Peace doesn’t mean passivity, it means clarity. When you’re rooted in God’s love, decisions become less about “what if I fail” and more about “what if this multiplies.” That shift changes how you price, plan, and show up.

Love fuels creativity. Peace sustains momentum. Fear burns out both.

A New Way Forward

The Bible says, “Perfect love drives out fear.” (1 John 4:18). That means love is not just a feeling; it’s a strategy. As a Christian entrepreneur, you’re not called to grind scared but to build from a place of faith.

Live Fearless shows you how to recognise fear when it hides in your business and how to trade it for Kingdom confidence.
Pre-order your copy today:https://amzn.to/4pgFgUz

About Nerissa

I’m an author and strategist, who writes at the intersection of curiosity and strategy. Whether it’s AI, entrepreneurship, faith, culture, or the future of work, I explore what’s shaping our world to help individuals, organisations, and companies make better decisions. My goal is to turn insights into action – sparking conversations that lead to growth, innovation, and greater impact, especially in the Caribbean and wherever change is happening.

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