Why Your Communication Strategy Failed

Write two press releases and call me in the morning. That seems to be the prescription with which many public relations and media professionals handle communication campaigns and it is so far from what is necessary to garner attention in today’s very noisy marketplace. Here are a few reasons your communication strategy failed. Your end goal was not clear. Did

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Surviving Your First Pitch Competition

First published on LinkedIn I am not sure what made me do it. I don’t do competitions. That may seem like a crazy thing for an entrepreneur to say but competing with others isn’t my thing. I love being an entrepreneur to create my own stuff and to be in a space where I don’t need anyone’s permission. However, as

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