What’s with this #IceBucketChallenge you are seeing all over social media?
Over the past few days the challenge has gathered steam as major actors, activists and entrepreneurs such as Mark Zuckerburg, Oprah, Tyler Perry and even my favourite country singer Tim McGraw have taken it. It went something like this on my Facebook timeline. Tim challenged Tyler who challenged Oprah. Then another posts pops up with Bill Gates’ creation of a contraption to make it easy for him to get the water over his head, which Mark Zuckeburg commented on. Everyone challenging more of their friends to do it and most importantly to make a contribution to finding a cure.
The real reason for all of this is to bring awareness to ALS popularly known as Lou Gehrig’s disease. Gehrig was a seven-time World Series baseball champion who had to retire at the age of 36 after being diagnosed with ALS.
Many people refer to it as the disease that traps your brilliant and still vibrant mind in a body that stops functioning. Amyotrophic lateral sclerosis (ALS) is a neurodegenerative disease with various causes. It is characterised by muscle spasticity, rapidly progressive weakness due to muscle atrophy, difficulty in speaking (dysarthria), swallowing (dysphagia), and breathing (dyspnea).(Sources: wikipedia and ALS.org)
The stars’ intent is that with awareness will come the responsibility to support a cure for this disease discovered 75 years ago. Since the #IceBucketChallenge began at the end of July, more than 2.3 million dollars as been raised compared to only $25,000 last year according to AdWeek.
Below are some of the videos in case you haven’t seen them.
Oprah’s video – https://www.facebook.com/photo.php?v=10152821490158268
Tyler’s video – https://www.facebook.com/photo.php?v=10152818254153268
Tim McGraw’s video – https://www.facebook.com/photo.php?v=10152653709208556
Bill Gates’ video – https://www.facebook.com/photo.php?v=10152332454511961