Did a potential client say NO three months ago or a year ago?
How about you check in with them and see how you can assist them now?
Sometimes people aren’t ready when we make the initial offer but I bet they’ve been watching you.
Check in with them and see if they are ready to do business? Maybe you have a sale now on a previous product they bought, let them know they can grab it now at a discount.
Follow up with customers and reiterate an old offer or now that you’ve created new products, let them know. Don’t let the NO stop you from their next YES.