The slowdown in activity has provided more time to read and listen to discussions about what next for the Caribbean tourism sector. All agree it will be a long and arduous process to get travel numbers back up. However, whether it is a quick or slow recovery, things won’t return to the way they were …
Last week I made a statement on my personal profile that this would be a great time for churches to go online to minister. Immediately friends, especially the ones in North America, shared how their church already use social media and the internet to serve in little or big ways. However, there are many churches …
Using Facebook to Minister to Your Church Community Read More »
I have actually told clients don’t bother with the business cards. It may seem as the thing to get if you are serious about business, but they definitely aren’t the first thing you need or even the second. Give people a reason to want to ask for your card and that is what I shared …
Your Business Cards are Worthless if You Don’t Do These Three Things Read More »
Can you imagine anything harder for a business person than marketing with all of the Caribbeanesque rules? How about all of that while being an introvert? Originally published on LinkedIn I straddle the world of the extroverted introvert as do many Caribbean people. (Let’s leave how that works for another discussion.) However, I do have …
Social Media Marketing and the Caribbean Introvert Read More »
Are you a consultant looking for contracts or a business owner seeking new clients? Where do you look for them and how will they find you? LinkedIn continues to grow in importance in an age when it is becoming increasingly difficult to tell the real from the fake. Potential clients or employers will search to …
Why You Should Use the LinkedIn Blogging Feature Read More »
Write two press releases and call me in the morning. That seems to be the prescription with which many public relations and media professionals handle campaigns and it is so far from what is necessary to garner attention in today’s very noisy marketplace. Here are a few reasons your communication strategy failed. Your end goal …