Media Strategy

How to Get More Media Coverage and Exposure for Your Caribbean-Based Business

Recently, I watched a video on LinkedIn by Jason Feifer, Editor-in-Chief at Entrepreneur Magazine on how to get press for your business.  He said you should “approach a journalist the same way you’d approach a customer, investor, or potential partner. You have to understand what they are looking for first, so you can deliver it.” …

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Your Business Cards are Worthless if You Don’t Do These Three Things

I have actually told clients don’t bother with the business cards. It may seem as the thing to get if you are serious about business, but they definitely aren’t the first thing you need or even the second. Give people a reason to want to ask for your card and that is what I shared …

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Social Media Marketing and the Caribbean Introvert

Can you imagine anything harder for a business person than marketing with all of the Caribbeanesque rules? How about all of that while being an introvert? Originally published on LinkedIn I straddle the world of the extroverted introvert as do many Caribbean people. (Let’s leave how that works for another discussion.) However, I do have …

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