Personal Branding

Building Your Designer Cake Business #ShowUpShowOff

Does anyone really need a three-layered topsy turvy chocolate and lemon cake? YESSSS! That’s what you have to make us believe to be successful in a designer cake business. Your customers are looking for a once-in-a-lifetime feeling every birthday and on special occasions, you can give them that. This is part of my Show Up …

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Your Business Cards are Worthless if You Don’t Do These Three Things

I have actually told clients don’t bother with the business cards. It may seem as the thing to get if you are serious about business, but they definitely aren’t the first thing you need or even the second. Give people a reason to want to ask for your card and that is what I shared …

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Social Media Marketing and the Caribbean Introvert

Can you imagine anything harder for a business person than marketing with all of the Caribbeanesque rules? How about all of that while being an introvert? Originally published on LinkedIn I straddle the world of the extroverted introvert as do many Caribbean people. (Let’s leave how that works for another discussion.) However, I do have …

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